Narration
Essay about Dilution vitamins and beauty products
The women in these ads are overwhelmingly conventionally pretty, and trim, and white; no, the ads don’t aim to
question the essence of beauty standards so much as expand them to include more women; yes, in the process of
examining beauty these ads also addition. But not only have other
people critiqued these angles more incisively than I could, the truth is, those
are my deepest problems with it.
But hold on, lady—didn’t you know that only 11% of girls
around the world feel comfortable using the word beautiful to describe themselves? Isn't that
problematic? You can find that statistic right
on the Real Beauty Campaign’s website—preceded by a statistic about
how 72% of girls "feel tremendous pressure to be beautiful.
How much our hesitation to claim beautiful for ourselves has to do with either a
satisfaction with being pretty,
or lovely, or striking—or with not wanting to
be seen as suffering from “she thinks she’s all that” syndrome? thought of our avatar exchange when I
first heard about the most recent arm of Dove’s “Real Beauty” campaign.
I look at these numbers and ask myself: How many girls now feel tremendous
pressure to use the word beautiful to describe themselves? Another
unanswered question stemming from those neat statistics: How many girls and
women might not use the word beautiful to describe themselves yet still have
a generous interpretation of their looks?
My real problem is this: Just as ads of yore leveraged the
attitudes that made women feel bad about their looks in order to sell products,
the Dove Campaign for Real Beauty leverages the
response to those attitudes in
order to sell products.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น